Amanda Forshew
Brand Marketing

Amanda’s key skills include exploiting customer insight and creative application to deliver growth and greater business value for CGA’s clients.

She is also highly skilled at Customer Heartbeat™ programs - working out exactly what customers are feeling at various points along the customer journey, what they should be feeling, and how the company can best make this transition.

Amanda began her customer experience journey with various product manager roles at paper manufacturer Arjo Wiggins Appleton, followed by six years of classic FMCG brand marketing in the UK and internationally with household cleaner manufacturer, Reckitt Benckiser.

From 1998, Amanda transferred her brand expertise into the consulting sector within the Consumer & Retail Markets Practice at KPMG, specialising in organisational design, vision and strategy development, before moving back into mainstream marketing to become the Strategy Director at global marketing services company, Carlson Marketing, focusing on drinks, telecoms and entertainment.

Amanda has worked on an impressive array of blue-chip clients including Unilever, Nestle, PepsiCo and NTL.