Rick Harris
Insight, Loyalty & Retention Marketing

Rick’s core skills centre on the customer value proposition – uncovering precisely what customers want, and how businesses and brands can apply such insight.

Other areas of expertise include customer experience design, customer service strategy, retail category planning and market research and analysis. He has 19 years of marketing experience both client and agency side, across a wide range of industry sectors and international markets.

A founding member of CGA since 2001, Rick has designed much of CGA’s proprietary insight techniques, and overseen all of the company’s signature Customer Heartbeat™ programs for clients such as Inchcape, British Waterways, T-Mobile and National Express.

Before joining CGA, Rick spent much of the 1990s with BP, developing the BP Express forecourt proposition (now more familiar as Wild Bean Café). He also has a wealth of multi-channel knowledge, having extended the Woolworths high street brand into a successful store-based catalogue, and launched www.woolworths.co.uk in 2001.

Rick is an alumnus of Durham University (1988) and more recently graduated from Kingfisher’s Strategic Leadership Programme in 2000 (Oxford Institute of Retail Management).

In the past year, Rick has conducted a series of major projects for Pfizer, whilst continuing to support retail clients such as Crabtree & Evelyn, Neal’s Yard Remedies and Citibank.