Kay Fisher
Marketing Programme Planning

Kay’s strength is in delivering focused marketing programmes combining commercial acumen with evidence-based customer insight.

A marketing specialist with over 25 years’ experience in both client and agency environments, Kay has particular skills in retail, leisure and healthcare and has headed up marketing and commercial teams for Allied Domecq, Thorntons, and the BAA. She applies pragmatic and rigorous marketing techniques to drive change, and impact on commercial performance.

Kay has worked in the B2B sector managing large stakeholder programmes for clients like BAA and Patientline, and has delivered effective communication programmes from board level downwards.

She has led teams to deliver a variety of commercially successful programmes for Coca-Cola Schweppes, Bass Brewers, Rowntree Mackintosh, United Biscuits and most of the UK’s largest airports, and is currently leading a strategic review programme in the pharmacy sector.