CGA is a community of experts and advisors in customer experience. Drawn from a range of talents and expertise, we are connected by a passion for the customer and proven individual track records with many of the world’s most exciting companies. Together, we provide advice, powerful insight and follow-through solutions to ensure your customer experience is outstanding.




We’re passionate about making a difference and we’re always open to new ideas that help drive change for our clients. We celebrate open minds, fresh thinking and innovative, creative ideas.

We are a learning community of outstanding individuals with backgrounds in retail, FMCG, e-commerce, new media, marketing and more. We work closely with carefully chosen third parties who can contribute additional specialist skills.

And we pride ourselves on delivering measurable impacts. Our specialists combine their expertise and wisdom with a CGA's unique methodologies, to help deliver inspiring customer experiences – and tangible business results.

Let CGA’s experts help you achieve better business results through a better customer experience. Call +44 (0)1483 209 586 or email info@cgaexperience.com today.



Chris Garthwaite, Founder & CEO, CGA
Andy Gannon, Chairman, CGA
Tracy Collyer, PA to CEO & Office Manager, CGA
Amanda Forshew, Brand Marketing
Amber Nicholls, Retail Marketing
Kaaren Brook, Executive Coaching
David Holmes, Leadership Development
Debbie Standish, Executive Coaching & Change Management
Jill Arch, CRM & Data Strategy
Dr James Bellini, Futurologist
Kay Fisher, Marketing Programme Planning
Martin Williams, Multi-Channel Marketing
Rachel O'Sullivan, Customer Insight Design
Tony Welch, Customer Value Practitioner
Nicky Granger, Associate
Graham Ryan , Associate Partner
Sue Goldsmith , Associate Partner
Helen Sell, Project/Relationship Management - Middle East
Alan Williams , Associate