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what we think


As leaders in the customer experience field, we are often asked for our thoughts on what customers are doing and feeling in today’s experience-led economy. How issues like the environment and sustainability really affect the purchase decision and brand loyalty. Or how to manage customer grievances when even your best laid plans go wrong.

what's new

Here are some of our thought leadership articles, opinions and insights on customer issues that could well be affecting your business right now. You'll also find news about who we've been working with and what we've been doing.

If you have a customer experience issue or question we can help with, please get in touch by calling +44 (0)1483 209 586 or email info@cgaexperience.com today.


CGA Ambassador Fund Sponsors Tacugama FC
02.08 - Chris Garthwaite, Founder & CEO, ...

CGA have now established key strategic operational partnerships in both Spain and Dubai.
02.10 - Chris Garthwaite, Founder & CEO, ...

Chris Garthwaite is invited to speak at Go Ahead Group’s Senior Manager’s Conference.
11.09 - Chris Garthwaite, Founder & CEO, ...

Go Ahead Group appoint CGA to run Heartbeat™ programme.
09.09 - Chris Garthwaite, Founder & CEO, ...

Pfizer appoint CGA to run COPD Voice of Customer programme.
02.09 - Chris Garthwaite, Founder & CEO, ...

We see your Customer Experience as a living pulse – how do you keep your finger on it?
02.09 - Chris Garthwaite, Founder & CEO, ...

Please Forgive Me – Designing the Experience of “Getting It Wrong”
01.07 - Rick Harris, Director of Insight,...

Worth The Wait - Tips on dealing with queuing problems
21.06 - Rick Harris, Director of Insight,...

Learnings from Terminal 5 – How to Avoid A Bad Experience
14.05 - Rick Harris, Director of Insight,...